The Editor Speaks, May 2018: Let’s Talk Media Engagement by Bud Stratford

“You are not a skateboard brand. You are a media company that makes and sells skateboards to subsidize your media outreach.” – Alex Downes, 1991   I remember my good friend Alex telling me this years ago, just as I was starting my own skateboard company. I’m not sure if it’s the exact, verbatim version … Continue reading The Editor Speaks, May 2018: Let’s Talk Media Engagement by Bud Stratford